BloomScape
BloomScape is a cozy, beginner-friendly AR app that helps new homeowners and garden lovers design their ideal garden space. Users can visualize seasonal plants, flowers, and decorations directly in their surroundings using augmented reality. The app offers curated garden styles, easy plant swapping, and a personalized shopping and care guide — making the journey from idea to garden effortless and joyful.
WIP
🌿 Project Problem
New homeowners and amateur gardeners often struggle to start their garden decoration journey.
With changing seasons, they’re unsure:
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What plants are appropriate right now?
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How do you style and arrange them?
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Where to buy the right tools and decorations?
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What type of garden even suits their space or lifestyle?
The overwhelm leads to hesitation, mismatched purchases, or giving up entirely.
My Contributions
Project type: UX/UI, Augmented Reality application
Project timeline: 4 weeks
Role: UX/UI Designer, Researcher, Developer
Tools: FIGMA, Unity
🌟 Solution
An AR Garden Design App that lets users:
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Visualize different garden types (e.g. Zen, Cottagecore, Tropical) in their own space
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Interactively swap plants and decorations based on season and preference
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Get a curated shopping list of plants, tools, and decor once they finalize a design
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Learn how to care for their selected plants post-placement
“Try before you plant” – turning garden planning into a joyful, creative process. 🌱
Empathize
This section I focussed on:
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Competitive analysis
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User interviews
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Empathy map
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User persona
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Research key findings
Competitve Analysis Findings
Title | Feature | Best Feature | Cons | Type of user | Pricing |
|---|---|---|---|---|---|
Blossom | Plant identification, care tips, watering reminders, disease recognition | Detailed plant care guidance + reminders in a beautiful UI | No AR or spatial placement features | Are new to plant care and want guidance on home plants | Freemium (basic features free, premium subscription for extras) |
AR Landscaper | AR landscaping with trees, bushes, flowers; photo & 3D scene mode | Visualizing entire landscaped spaces with editable AR objects | Outdated visuals, clunky UI, not intuitive for new users | Want to try out garden layouts or landscape design in 3D space | Free |
Houzz | AR furniture & decor placement, 3D visualization, shop integration, community ideas | Highly realistic AR + shop integration with curated interior inspo | Not focused on gardening; no plant-related features | Want to design home interiors and shop for decor in real-time AR | Free |
Research plan + Interviews Questions / script
I mapped out the research plan, followed by my research interview questions. Here’s what I wanted to hone in on:
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Understand how users currently approach garden planning
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Identify their most significant pain points when starting a garden
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Explore their comfort level with tech like AR
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Learn what information they need before buying plants or decor
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Test interest in a guided, visual garden planning app
Synthesis
From the interviews, there were a few themes that could be found.
Cognitive Overload
I don't know what works in this season."
"There’s too much to research every time I want to add something."
Need for
Visual
Validation
“Pinterest is beautiful, but I can’t imagine it in my space.”
“I bought a plant that looked great online but clashed in real life.”
Gardening Anxiety
“I’ve just moved, I don’t know the local plants.”
“We have a baby coming, so we want low-effort, easy-start ideas.”
Gardening Styling
“I love the idea of a cottage garden but have no clue how to start.”
“I want it to look pretty and grow veggies.”
First-time Gardener, Aspirational Designer & Struggling Plant Parent!
The Romantic is moving cross-country to be with his fiancée. The Dreamer is immigrating to pursue her dream of acting. The Young Graduate is moving to a new state for his first job.